Why Do We Fear What Others Think Of Us?

I’ve been bothered recently. Bothered about my the About Me page on my website and how I present my ‘story.’ Your equivalent may be your CV or Bio. Mine feels a bit Disney. Because I don’t have a typical ‘happy ending’ after the roller-coaster business ride I’ve been on, I’m concerned I may present stories […]

How to Increase Prices without Offending Customers

This is a guest post by Eddy Hood. He helps entrepreneurs make $250,000 or more in their companies. You can read his blog and follow him on Twitter. When I was 13, there was an electric guitar hidden under the couch. It was Christmas morning; I had been hoping for one and the parents delivered! […]

Have you seen Tim Ferris’s video trailer for his book The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life (Official UK Edition).

It’s a great book, one I’d highly recommend. A lovely quote: ‘Your not to do list has to be as important as your to do list.’

The video is awesome.

The video has got a great Bear Grills feel- not what you’d expect from a cookery book. When interviewed about it, he stated it was less expensive than any single full page display in any national US Magazine, but had proved to be a great investment, as it become one of the most viewed non fiction book titles.

I always find Tim Ferris’s accelerated learning process stimulating (that’s what the book is all about). In a podcast with cartoonist Hugh Macleod, he explained the process for making this video, so thought I’d share it with you, if you’re ever looking to create your own trailer video.

Here’s a few notes I made when I listened to the podcast:

It was directed by Adam Patch.

– In the brainstorming process: Adam sent ideas that inspired him, eg subliminal flashes from a JayZ video.
– Tim would comment back on these. Messages would go back and forth as they decided on the look and feel.
– Adam was responsible for getting the Assistant Producers, Director of Photography and other team members.
– It took a month to plan and 2 days to film. They filmed it in Seattle.
– After filming in the editing process, Adam would create daily cuts and pass these over to Tim.
– There would be lots of to and fro with the daily cuts.
– Once these were finished, Adam sent a rough cut with Tim providing feedback.
– The cuts and feedback went back and forth and back and forth until they were ready to hit go.

Pretty simple, pretty standard- but it did the job! Now you just need a great product to sell and a great director to film it!

Enjoy the advert!

In this episode of Foundation, Kevin Rose sits down for a conversation with the incredibly accomplished entrepreneur, company advisor, venture investor, and private equity principal Chris Sacca. Not only is Sacca a smart businessman and a true visionary, but his wit, charm, and humour make this an informative and fun interview that you can’t miss.

What did you take from this? Anything that specifically inspired you and you can apply into your situation?

You want to see an example of Steve (yes I’m on first name terms too) at his best. This is a wonderfully crafted presentation given to launch the iPhone.

What presentations, sales pitches or product launches do you need to deliver? Do you think it’s a good speech? Is there anything you can learn from this for your own speeches? I’d love to hear your thoughts in the comments below.