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Have you seen Tim Ferris’s video trailer for his book The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life (Official UK Edition).

It’s a great book, one I’d highly recommend. A lovely quote: ‘Your not to do list has to be as important as your to do list.’

The video is awesome.

The video has got a great Bear Grills feel- not what you’d expect from a cookery book. When interviewed about it, he stated it was less expensive than any single full page display in any national US Magazine, but had proved to be a great investment, as it become one of the most viewed non fiction book titles.

I always find Tim Ferris’s accelerated learning process stimulating (that’s what the book is all about). In a podcast with cartoonist Hugh Macleod, he explained the process for making this video, so thought I’d share it with you, if you’re ever looking to create your own trailer video.

Here’s a few notes I made when I listened to the podcast:

It was directed by Adam Patch.

– In the brainstorming process: Adam sent ideas that inspired him, eg subliminal flashes from a JayZ video.
– Tim would comment back on these. Messages would go back and forth as they decided on the look and feel.
– Adam was responsible for getting the Assistant Producers, Director of Photography and other team members.
– It took a month to plan and 2 days to film. They filmed it in Seattle.
– After filming in the editing process, Adam would create daily cuts and pass these over to Tim.
– There would be lots of to and fro with the daily cuts.
– Once these were finished, Adam sent a rough cut with Tim providing feedback.
– The cuts and feedback went back and forth and back and forth until they were ready to hit go.

Pretty simple, pretty standard- but it did the job! Now you just need a great product to sell and a great director to film it!

Enjoy the advert!

In this video Gary quotes Eric Schmidt:
‘Every piece of content that we as human beings have created; every radio show, TV show, book, billboard, song made anywhere in the world since the beginning of mankind until 2003, is being replicated every 48 hours.’

Therefore how is your content going to break through in a world where it’s so fragmented.

Do you have the audacity to believe that your content is going to break through?

Gary argues that we in the dawn of 1 on 1 marketing, and that Context is key. This is a fantastic video exploring small town rules, and how we need to get back to personal marketing and selling. If you ever creating content online, please save yourself a lot of hours and get a good handle on the direction we’re moving to. It should have a large influence on the decisions you’re making now. Grab a coffee and notebook for this one. You’ll need to jot a few things down.

Let me know what you thought of it and the questions it’s raised for you? Love to bounce those about.