Mission Statement- What’s Yours?

Mission Statement- What’s Yours?

Here’s mine. I’m passionate to see people be all they were created to be & deeply committed to ideas that change the world. I’m an Entrepreneur, Speaker, Coach & Blogger. For some time I wasn’t quite sure, and it moved about a lot. But now I don’t touch anything that doesn’t fit in with those two major priorities. People and ground- breaking thinking or projects.

Any leader, worth their weight in gold, will tell you one of the most important rules in business is having a good vision. The leaders mission statement is where they are heading. Along the way they will need a plan to help them reach their destination and this plan is made up of goals and results. But the mission statement is vitally important. Without it, the goals count for nada. A mission statement is issued by a company, organisation or leader, in which its intentions for the future are stated.

Action without vision is dangerous. Vision without action is daydreaming. Combine the two.

As Henry David Throeau puts it, “the question is not what you look at, but what you see”. Or in the words of Marcel Proust, “the real voyage of discovery consists not in seeking new landscapes but in having new eyes”. In the Bible it says people without vision will perish. A mission statement helps you keep focus and confidence that you’re moving in the right direction.

Martin Luther King had a mission statement in 1963, “I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin but by the content of their character.”

Ghandi had a mission statement working to see India independent of foreign domination, to the extent that he was willing to face the pain of non violent civil disobedience and prolonged fasts. “First they ignore you, then they laugh at you, then they fight you, then you win.”

Nelson Mandela had a vision that enabled him to undergo long-suffering in a prison cell in his anti-apartheid struggle. “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

Throughout history men and women who have gone on to make a difference in this world, however large or small, have lived with a strong purpose and vision.

In business we often see this with an entrepreneur’s clear focus and desire to make a difference. Remember though that just because you have a mission statement, that’s not enough. It needs to be a good one. After all Hitler and Stalin both had strong missions. If you’re not quite sure how to arrive at a good mission statement, check out Start With Why by Simon Sinek. Riveting video where Simon explores what happens when people believe in your why, and uses Apple as a helpful case study.

So what is your mission statement? What drives you? What do you long to see? What would you love to have written on your gravestone? What makes you passionate, giving you reason to get out of bed in the morning? What my friends…. is your vision?

I’d love to use this comments box for you to let me know what your mission is and how you’ve defined it.

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Please note: I reserve the right to delete comments that are offensive or off-topic.

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19 thoughts on “Mission Statement- What’s Yours?

  1. Martin Luther King didn’t say “I have a mission statement”!!!

    By that, I just mean that as great as mission statements, core beliefs and value propositions are for a company – the really good stuff lies in the dreams. What are the aspirations of your business. What do the leaders want to achieve. How do you want your name to be remembered. Values and beliefs are key to building effective teams and getting “buy-in” from everyone – but don’t forget to dream as well!!

    Great article Caleb. Made me think – and with all the noise going on out there in the wwworld, anything that makes us stop and reflect for a second is a great thing.

  2. I know you were speaking about VISION statements btw! But I know too many people are obsessed with having a great mission statement hung up in the reception that no-one will ever read. I was just getting on my soap box!!! 🙂

  3. I know you were speaking about VISION statements btw! But I know too many people are obsessed with having a great mission statement hung up in the reception that no-one will ever read. I was just getting on my soap box!!! 🙂

  4. I know you were speaking about VISION statements btw! But I know too many people are obsessed with having a great mission statement hung up in the reception that no-one will ever read. I was just getting on my soap box!!! 🙂

  5. I love this post ! And appreciate what you say about the importance of having a vision statement for what you’re passionate about accomplishing in life. A very inspiring post, indeed!

    I appreciate the depth and heart of what you’ve written here. You obviously have given this subject a lot of thought and it’s great that you’re sharing your knowledge with others. You’re truly making a difference in the world. Keep doing what you’re doing!

    To your magnificence!

    • Thanks Andrea…..so glad you liked it and I appreciate the warmth and encouragement of your comment! (Not sure if I’m able to sit with magnificence, but I’m a Brit too hung up at times on ones failings….. so that’s to be expected!) Hope you get something out of the other posts too…. All the best to you 🙂

  6. I love this post ! And appreciate what you say about the importance of having a vision statement for what you’re passionate about accomplishing in life. A very inspiring post, indeed!

    I appreciate the depth and heart of what you’ve written here. You obviously have given this subject a lot of thought and it’s great that you’re sharing your knowledge with others. You’re truly making a difference in the world. Keep doing what you’re doing!

    To your magnificence!

    • Thanks Andrea…..so glad you liked it and I appreciate the warmth and encouragement of your comment! (Not sure if I’m able to sit with magnificence, but I’m a Brit too hung up at times on ones failings….. so that’s to be expected!) Hope you get something out of the other posts too…. All the best to you 🙂

  7. I love this post ! And appreciate what you say about the importance of having a vision statement for what you’re passionate about accomplishing in life. A very inspiring post, indeed!

    I appreciate the depth and heart of what you’ve written here. You obviously have given this subject a lot of thought and it’s great that you’re sharing your knowledge with others. You’re truly making a difference in the world. Keep doing what you’re doing!

    To your magnificence!

    • Thanks Andrea…..so glad you liked it and I appreciate the warmth and encouragement of your comment! (Not sure if I’m able to sit with magnificence, but I’m a Brit too hung up at times on ones failings….. so that’s to be expected!) Hope you get something out of the other posts too…. All the best to you 🙂

  8. Great Post Caleb. It’s a good reminder for me. I wrote my mission statement several years ago and just re-read it. Now i realize some of my goals have changed. Although the underlying principles are still the same. Serving God and people with excellence. Now I really need to define how. I am going to take some time this weekend and re write it. Thanks for the spur.

    Debbie