In this video Gary quotes Eric Schmidt:
‘Every piece of content that we as human beings have created; every radio show, TV show, book, billboard, song made anywhere in the world since the beginning of mankind until 2003, is being replicated every 48 hours.’
Therefore how is your content going to break through in a world where it’s so fragmented.
Do you have the audacity to believe that your content is going to break through?
Gary argues that we in the dawn of 1 on 1 marketing, and that Context is key. This is a fantastic video exploring small town rules, and how we need to get back to personal marketing and selling. If you ever creating content online, please save yourself a lot of hours and get a good handle on the direction we’re moving to. It should have a large influence on the decisions you’re making now. Grab a coffee and notebook for this one. You’ll need to jot a few things down.
Let me know what you thought of it and the questions it’s raised for you? Love to bounce those about.