Using Storytelling For A Better User Experience

Everyone loves a good story. Listening to one. Reading one. Watching one. And some people love being in one….at least if it turns out well. As people, we become captivated by something we can relate to, something that grabs our attention and something that moves us emotionally. A humourous story down the pub. A heartfelt conversation over dinner. Someone overcoming …

How To Set Up A WordPress Website And Blog

To get best Bluehost deals click here. To get best GoDaddy click here. It’s important to have somewhere on the internet, where you can put the message out you want to, without being held to ransom by corporations who are more interested in how to make money off you. You realise that your posts on Facebook don’t reach the same …

Why We Need To Promise Carefully And Exceed People’s Expectations

What promises do you make? If you read my blog regularly you will know that I’m not one to moan about businesses or people in general. People are human, businesses make mistake, there’s plenty more to focus on. Move on. But over the last few days, I’ve been suitably impressed and unimpressed by two companies. It’s reminded me of some …

60+ Free Stock Image Websites For Creating Awesome Content

  I’ve spent hours looking for the right images over the years. Images that capture the mood, tell a story and bring the words to life. I’m not a good photographer, but I’m a good scavenger, and now I have the support of an even better scavenger. So I rely on some specific sites as sources for free images. I’m …

The 10 Best Types Of Content For Marketing

As an entrepreneur focused on reaching your customers online, perhaps by now, you’ve got to grips building your buyer personas and have a pretty good idea of who your niche market is. (And if you’re stuck here, be stuck no more. We’d love to do this for you). You’re inside their heads, you know what makes them tick and you …