Taking the Online Offline- 7 Ways to Help People Know You’re Trustworthy

  Taking the Online Offline- 7 Ways to Help People Know You’re Trustworthy We’ve gone through three different stages when it comes to people’s interaction with others on the Internet. Stage 1- Get people online. Stage 2- Get people interacting online. Stage 3- Get people interacting offline using online tools. I love Stage 3. Do you meet people offline that …

16 Apps I Use Everyday To Help Make Me Grow My Character

  16 Apps I Use Everyday To Help Make Me Grow My Character I love this verse from Scripture. ‘Suffering produces perseverance; perseverance, character; and character, hope.’ Or put another way: ‘No Pain, No Gain.’ I have to be honest. I have a love/hate relationship with pain. Sometimes I love to push through the pain, but at other times I …

End of Traditional Advertising- Growth of Online Engagement

  End of Traditional Advertising- Growth of Online Engagement It’s interesting to see just how much has changed in the world of marketing over the last 20 years. From 1839 when posters on private property were banned in London today’s approach to marketing is remarkably different. In 1867 we see the earliest recorded bill board rentals. In 1922 radio advertising …

SMO v SEO v PPC?

  Social Media v Search Engine Optimisation v Pay Per Click? There are significant merits in having a good social media strategy (SMO) as well as solid Search Engine Optimisation (SEO) performance, with some great return on your Pay Per Click (PPC) campaign. I mean Twitter can generate tens, hundreds or thousands of engaged people clicking through to your site, …