Time To Think Inside A Box?

  A lot of us think its important to think outside the box, and although that’s true, its important for some to voluntarily climb into one. To hunker down. Limit options. Narrow focus. And fill that space. Blue sky thinking can sometimes be an excuse for a lack of discipline. Coming up with new ideas can hide us from the …

Me Me Me

  This cartoon from Hugh Macleod always makes me chuckle! I was reminded of it when I read a great article about persuasion by Derek Halpern of Social Triggers blog. He talks about the ways people fail when trying to reach others with a bigger platform. They want their attention to get more exposure but they make one crucial mistake. …

End of Traditional Advertising- Growth of Online Engagement

  End of Traditional Advertising- Growth of Online Engagement It’s interesting to see just how much has changed in the world of marketing over the last 20 years. From 1839 when posters on private property were banned in London today’s approach to marketing is remarkably different. In 1867 we see the earliest recorded bill board rentals. In 1922 radio advertising …

SMO v SEO v PPC?

  Social Media v Search Engine Optimisation v Pay Per Click? There are significant merits in having a good social media strategy (SMO) as well as solid Search Engine Optimisation (SEO) performance, with some great return on your Pay Per Click (PPC) campaign. I mean Twitter can generate tens, hundreds or thousands of engaged people clicking through to your site, …

Permission Marketing- How Talking at People Doesn’t Help

  Permission Marketing We see over 3,000 adverts every day. Some argue if we were to include online activity that it’s more like 10,000. We are bombarded with information and spend time switching off. Switching off our emails, switching off the TV. Just switching off. Where £235,000 is spent on a 30 second commercial during the X Factor finals we …