Mission Statement- What’s Yours?


Mission Statement- What’s Yours?

Here’s mine. I’m passionate to see people be all they were created to be & deeply committed to ideas that change the world. I’m an Entrepreneur, Speaker, Coach & Blogger. For some time I wasn’t quite sure, and it moved about a lot. But now I don’t touch anything that doesn’t fit in with those two major priorities. People and ground- breaking thinking or projects.

Any leader, worth their weight in gold, will tell you one of the most important rules in business is having a good vision. The leaders mission statement is where they are heading. Along the way they will need a plan to help them reach their destination and this plan is made up of goals and results. But the mission statement is vitally important. Without it, the goals count for nada. A mission statement is issued by a company, organisation or leader, in which its intentions for the future are stated.

Action without vision is dangerous. Vision without action is daydreaming. Combine the two.

As Henry David Throeau puts it, “the question is not what you look at, but what you see”. Or in the words of Marcel Proust, “the real voyage of discovery consists not in seeking new landscapes but in having new eyes”. In the Bible it says people without vision will perish. A mission statement helps you keep focus and confidence that you’re moving in the right direction.

Martin Luther King had a mission statement in 1963, “I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin but by the content of their character.”

Ghandi had a mission statement working to see India independent of foreign domination, to the extent that he was willing to face the pain of non violent civil disobedience and prolonged fasts. “First they ignore you, then they laugh at you, then they fight you, then you win.”

Nelson Mandela had a vision that enabled him to undergo long-suffering in a prison cell in his anti-apartheid struggle. “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

Throughout history men and women who have gone on to make a difference in this world, however large or small, have lived with a strong purpose and vision.

In business we often see this with an entrepreneur’s clear focus and desire to make a difference. Remember though that just because you have a mission statement, that’s not enough. It needs to be a good one. After all Hitler and Stalin both had strong missions. If you’re not quite sure how to arrive at a good mission statement, check out Start With Why by Simon Sinek. Riveting video where Simon explores what happens when people believe in your why, and uses Apple as a helpful case study.

So what is your mission statement? What drives you? What do you long to see? What would you love to have written on your gravestone? What makes you passionate, giving you reason to get out of bed in the morning? What my friends…. is your vision?

I’d love to use this comments box for you to let me know what your mission is and how you’ve defined it.


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