Share Good Content You Can Be Proud Of


When it comes to sharing content online are you a creator or curator? One creates original content and the other forages, collects and shares the best of others creations.

Sadly a lot of curation is bad curation.
Sadly a lot of creation is…. bad curation.

How many ‘original’ creations are taken from others? And how many people share content without reading it first?

It’s not about being purist and moralistic. I get that. We’re all influenced by what’s around us. But is it about honouring each other and in the process respecting our audience with good value?

I love remixes where songs make reference to influencing artists, and drop in 8 bar refrains, hints of a beat and familiar lyrics.
I love writers who create detailed bibliographies and bloggers who link to articles.
I love those who re-share content they’ve seen, giving credit to those who discovered it before them.

This makes our experience richer, as it introduces creators and fellow thinkers to each other.

Both curators and creators have their place, and I deeply value both. They enrich our lives and we gravitate towards those that entertain, educate and empower us the most. We also connect with those we believe have an open and celebrated network.

Wish I could stop there.

Sadly, I can’t.

Are we happy when ‘creators’ don’t give credit where credit’s due? Do we want to read recommended content from those who haven’t read it first? Perhaps, it’s like a forager offering up a forest mushroom without checking it’s not harmful?

I understand why it’s done. We’re under pressure to share more. To create more. To be more. We think these approaches make us look smarter as prolific content creators… and naturally it builds our platform.

Or if we’re not trying to build an audience professionally, we may simply be in a rush to get our views out, without checking the quality first.

The question remains, what sort of platform do we have if we’ve applied these tactics to get there. Who are we influencing? Who’s following us? What do our friends think? Perhaps this re-packaging others hard work erodes trust, lacks value and causes our thinking to be lazy?

Where relationship and collaboration are often the birthplace of creativity, do individualised grabs for glory prevent the accumilative exchange of ideas and mutual inspiration? Does it stunt meaningful relationships being established, and lead us into our own silos?

And when you’re using social media, surely this is a losing approach.

We don’t call it solo media after all.

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