SMO v SEO v PPC?

  Social Media v Search Engine Optimisation v Pay Per Click? There are significant merits in having a good social media strategy (SMO) as well as solid Search Engine Optimisation (SEO) performance, with some great return on your Pay Per Click (PPC) campaign. I mean Twitter can generate tens, hundreds or thousands of engaged people clicking through to your site, …

Permission Marketing- How Talking at People Doesn’t Help

  Permission Marketing We see over 3,000 adverts every day. Some argue if we were to include online activity that it’s more like 10,000. We are bombarded with information and spend time switching off. Switching off our emails, switching off the TV. Just switching off. Where £235,000 is spent on a 30 second commercial during the X Factor finals we …

Listening Skills – 11 Steps to Become a Good Listener

I’ve just written a new book called ‘Listening Skills- 30 Thoughts For The Day.’ To download it for free please go here. Otherwise, please read my previous post as below. Listening Skills- 11 Steps to Become a Good Listener Some people are very good at speaking, telling their stories and being able to inspire others. But being a good listener …

Referrals and Introductions – Give More Receive More

  Referrals and Introductions – Give More Receive More Do you know people who find it impossible to share knowledge and contacts with others? They are reluctant to make introductions, or make contact referrals that could be instrumentally helpful to others. The same could go for ideas and knowledge as well. Are you like that? Without realising it, they can …